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JonesMillbank celebrates the legendary Queen

We were recently tasked with one of the most difficult briefs yet; to advertise a series of coins celebrating music legends… without the rights to use any of the artist’s music.

The first TVC and coin release celebrates the legendary band Queen.

“Through too many creative sessions and coffees to mention, we arrived at our final concept; to tell the influence and reach of these artists through the experiences of a deaf fan in the 70s, turning the constraint into a powerful concept” said Russell Jones, Director.

“The first commercial and subsequent ads celebrating other artists shows how these music legends’ influence stretches beyond just the music into the realms of fashion, lifestyle, rights and aspiration, and that music is accessible to all.”

“Having had the ad approved by Queen themselves, and supported by The British Deaf Association, I’m so proud of the whole team for bringing the concept to life. It was fantastic to work with Alex, our deaf actor, and we all learnt a lot of BSL along the way… some definitely NSFW!”

The ad is currently on air on ITV, Channel 4 and Sky with coins available to purchase at www.royalmint.com/our-coins/events/music-legends/queen.

You can find out more about the work of the British Deaf Association at https://bda.org.uk.

Video production still from The Royal Mint
Video production still from The Royal Mint
Video production still from The Royal Mint
Video production still from The Royal Mint
Video production still from The Royal Mint
By Russell
21/02/2020
Products + TV Adverts + Video Production

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