The world of 360° video, virtual reality and augmented reality has changed a lot since our first 360° video production in early 2016.

Developments in the technology itself along with general computing power has allowed 360° video to be streamlined, cost-effective and easier to create.

We're still conscious of projects where it may be used as gimmick, and instead ensure it's used where it can engage an audience more effectively than traditional video. It's particularly effective at driving engagement at event stands for example, or helping to stand out in a crowded marketplace.