Work / Battersea
Battersea's Muddy Dog 2017 events were under-subscribed. Online promotional material was required to increase sign-ups, help participants fund-raise and allow Battersea to put on additional events.
We've been working with them since then to promote the events, increase fundraising revenue and volunteer sign-ups through viral and paid-for advertising campaigns.
Since 2017 we've covered dozens of Battersea events, constantly striving to push our creative limits to help Battersea achieve organic reach.
We've also been supporting cost-effective paid-for campaigns, both on social and on TV. Micro edits allow for hyper-local targeting of participants based on their geographic location, encouraging sign-ups for their local event.
Our first-year campaign achieved over 45 million organic views across social channels, increasing revenue by 426% and later receiving recognition for our work's effectiveness by being shortlisted for four Drum awards.
"The videos they produced went viral within days and had a huge impact on registrations for the event. They deliver consistently high production skills and they're creative, innovative and above all friendly and fun to work with."