Work / Hammerson
Hammerson, a FTSE100 Plc, own and operate high-quality retail properties across Europe.
Working alongside Synergy to a tight brief, storyboard and schedule, we created an internal film plus photography for their Hammerson Life campaign across 5 locations including a day trip to Paris.
This project was all about transitioning from one location to the next. Shot over 6 days in 5 different locations - Paris, Dublin, London, Reading and Birmingham.
We utilised the majority of our production kit to its disposal - cranes, DJI Ronin, timelapse, hyperlapse, shoulder rig, car rig etc.
Working from a storyboard and shot list after doing a recce in all 5 locations greatly sped up the filming time as we knew we had a lot to capture in a short space of time.
Paris for a day's commercial photography shoot sure was a tall order.
With a 7.30am departure and same-day return from Bristol to Paris CDG, I had 5 hours on the ground to cover two locations in ~30°c, all the while directing ordinary Hammerson employees, half of whom didn't speak English (rightly so).
The whole commission was shot to a strict visual brief to fill the 'Paris hole' in existing photography and as a result was largely shot using natural light.