Helping to launch 007

Work / The Royal Mint / James Bond

Teaming up with one of Britain's most iconic characters, we helped launch a collection of James Bond coins with nods to the original literature.

A range of content was created, including social and VOD to drive awareness and sales. Content achieved 1.9 million impressions with a 38% view rate and 22% view completion rate.

Animations

A series of animations were created to help bring the icons that feature on each coin to life, within the tight constraints of licensor restrictions and copyright.

Featuring an Aston Martin DB5, Lotus Esprit, or "Wet Willie", and a Vesper Martini, the collection wove into both an overarching animation and individual cuts for social and digital use