Celebrating this infamous children's story

Work / The Royal Mint / Gruffalo

We needed to promote the launch of The Royal Mint's latest release with limited licensor permissions.

We enlisted the help of a child model to explore the woods at Westonbirt Arboretum - home to a Gruffalo trail. Searching the woods for the elusive creature, she stumbles upon the stories other characters before catching her own.

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