Promoting an iconic character

Work / The Royal Mint / Winnie the Pooh

We created an original story to support the launch of The Royal Mint's latest coin featuring the iconic Winnie the Pooh.

Liasing directly with Disney, we developed a script and storyboard to tell a story inspired by the original works, with various sub-edits to promote the individual coins and a how-to draw Winnie the Pooh video for The Royal Mint Experience.


With designs encompassing more than just the coins, we were commissioned to showcase the product's packaging and collateral.

Following the main creative, the same characters and cast were used in-situ.


Multiple social edits were created to cover the individual characters featured on the coins for current and future multi-platform campaigns.


Liasing directly with Disney and working with an authorised Disney animator, we created an 11-minute, follow-along drawing video for children for use in The Royal Mint Experience and schools.

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