Launching shades

Work / CHiMi Eyewear


CHiMi Eyewear's new frame, #006, needed to challenge preconceptions about masculine and feminine frame styles alongside a London launch.

We produced a series of films for social media focused on five London males wearing each of the frame's colours. Interview-led with shorter creative, studio-based edits, the films place the shades in everyday London life.


Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear
Behind the scenes from CHiMi Eyewear

"A pleasure to work with on a hugely creative and time-pressing project. The team were very influential in the creative direction of the project and absolutely smashed the brief. We are so pleased with the outcome of the project and our client was super pleased too. We will definitely be using JonesMillbank again on future projects."


Aqua

Guava

Mango

Peach

Acai

Video production still from CHiMi Eyewear
Video production still from CHiMi Eyewear
Video production still from CHiMi Eyewear