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Research
The film follows an in-depth parent satisfaction survey we conducted in 2019, highlighting Surrey's top-performing co-ed day and boarding school's strengths and preconceptions, whilst informing our strategy for this and other visual content.
A significant amount of data was received, much of it prose, which was collated, dissected and analysed to form a 30-page document that was distributed to senior leadership.
This worked informed our content strategy with the school over the next 2 years, including the production and narrative of this flagship film.
Narrative
One of the stand-out comments from parents - both those that accepted and declined a place at the school - was that of opportunities.
This is something often touted by independent schools, but Epsom College proved to be one of most authentic and genuine touters of this, with many of its students being incredibly exposed and active in a huge range of school and co-curricular life.
We presented a number of concepts around this, before developing The Rest Will Follow.
The play on words works in two ways; seize these opportunities and more will follow, and become an inspiration and your peers will follow.
The narrative follows these inciting incidents and resulting successes.
"The reason the film is successful is that the team at JonesMillbank worked with us over time, really getting to know Epsom College, listening to our market research, and responding to that in a really creative way. They feel like an extension of our team, and the project has been fully collaborative from day one."
