Music video for Keir's Say Love

Work / Keir / Say Love


We conceptualised, produced and directed a music video for Bristol-based Keir's latest release, "Say Love".

Find the single on Spotify and YouTube.


Concept

There is a consistent awareness of others around us but it’s never something we dwell on. Walking through streets, everyone has stories. Stories of love, loss, compassion, remorse, lust, an endless list.

Say Love leans into this observation and positions our lead storyteller (Keir) on his own journey, balancing on his own path while others are woven around him. This ensemble collectively represent connections we all have with people through our lives, know matter how brief or long, but ultimately fade away as we continue to move forward on our own journey for love, whatever that may mean to that individual.

Rob French, Senior Creative
Music video production still from Keir
Music video production still from Keir

Production

One of our largest scale productions to date, the shoot was a logistical challenge. Shot on Ashton Avenue Bridge in Bristol, a full road closure, crowd control, 30 extras and a crew of 15 had to be managed safely, not least during national lockdown.

Filmed at 1.5x song speed in 38fps, extras were timed to ensure the bridge was vacant at the beginning and finale, with the busiest period aligning to the song's crescendo.



Behind the scenes stills courtesy of Dan Rose (@danrose_uk).

One-shot

Part of the concept was to capture the music video in a single shot. Shot entirely on a RED Helium 8K, we utilised anamorphic lenses to extentuate the scale of the bridge and Keir's surroundings, whilst keeping the focus on Keir throughout.

Due to the layout of the bridge - chosen as part of the concept - a dolly was required to track Keir as he balanced on the central kerb alongside a DJI Ronin 2, Teradek transceiver, and follow focus system.

Camera: RED Helium 8K @ 38fps
Lens: Atlas Orion Anamorphic (32mm T2 PL Mount)
Gimbal: DJI Ronin 2
Steadicam: Ready Rig
Dolly: Matthews Round-D
Follow Focus: PDMOVIE REMOTE AIR 4
Wireless Transceivers: Teradek Ace 500
BTS Camera: GoPro MAX

Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir

Location

Utilising Ashton Avenue Bridge in Bristol was entirely intentional for Say Love.

The symmetrical, brutal structure enveloping all the action was the perfect pairing to offset the tenderness and vulnerability in the song.

A hopeful symphony between the architecture and the natural light danced with those emotions as we travel through the uniformed light and shade that floods the bridge in the mornings.

Rob French, Senior Creative
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir
Music video production still from Keir