Kickstarter campaign for a world's first

Work / Matter / Gulp Kickstarter

Matter commissioned us to help launch a Kickstarter campaign for their product, Gulp; the world's first microplastics filter for washing machines.

We created a hero video featuring CEO Adam Root and social content to promote the project cross-platform.

Video production still from Matter


Original concepts involved submerging a washing machine in a pool or at sea, revealing it is the 'hidden' culprit behind a vast amount of the ocean's plastic.

The scale and scope of the production dictated otherwise, and we instead used a miniature toy washing machine to create an underwater effect whilst highlighting the sheer volume of microplastics in our oceans; more than stars in our galaxy.


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