We all get last-minute client briefs but this was something else; a new client needing a TVC to be aired in 3 weeks.

With locations taken care of by the client, we pulled together four models, a dog, voiceover artist and all costumes and props in a real producing team effort to shoot 9 days after commission.

With the ad shot to a strict pre-defined storyboard, we were also commissioned to take a range of incidental stills to support the campaign across OOH advertising.

Russell Jones, Director