Earn Your Badge

We devised a concept that tugs on nostalgia before enlisting ex-Blue Peter presenters Konnie Huq and Simon Thomas.

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Three episodes re-lived iconic Blue Peter scenes, using them as a distraction technique whilst our presenters talked about the options open at post-16 and how parents can talk about careers with their sons and daughters.

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Social cutdowns expanded the campaign, racking up over 2 million views in the first month.