Lightening education CRM systems

Work / Tribal / This Is Tribal

We were approached with a clear brief by Tribal to produce an engaging, light-hearted and authentic film for one of their products: educational CRM systems.

Despite being software, we were keen to bring its outcome to the forefront: the student's experience. We wrote a script from scratch using gentle humour and a repetition device following a protagonist, Jack, whilst introducing Tribal's teams.

"Working with JonesMillbank was a brilliant experience. From the start the team really listened to us to understand our brand and our requirements, and then helped us shape both into a video that exceeded our expectations – managing to make educational software entertaining! We would love to work with JonesMillbank again in the future."

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We created a host of content, from pre-roll online adverts to GIFs to get an alternative, informed message out.