Work / Tribal / This Is Tribal
We were approached with a clear brief by Tribal to produce an engaging, light-hearted and authentic film for one of their products: educational CRM systems.
Despite being software, we were keen to bring its outcome to the forefront: the student's experience. We wrote a script from scratch using gentle humour and a repetition device following a protagonist, Jack, whilst introducing Tribal's teams.
"Working with JonesMillbank was a brilliant experience. From the start the team really listened to us to understand our brand and our requirements, and then helped us shape both into a video that exceeded our expectations – managing to make educational software entertaining! We would love to work with JonesMillbank again in the future."
We were briefed to create a film that reassured current offer holders, engaged prospective clearing applicants, whilst acknowledging the current situation.
We helped VisitEssex counter the stereotypes associated with the region and encourage people to visit and see for themselves.
We created a host of content, from pre-roll online adverts to GIFs to get an alternative, informed message out.