From social content to TVC

Work / University of Winchester / Find Your Tribe


We had the difficult task of creating new content to promote student accomodation and on-campus life during Tier 2 COVID-19 restrictions (late 2020).

We scouted and worked with a single household of five drama graduates to create content whilst the University was closed.


TVC

The resulting success of the content saw four 30s commercials with varying CTAs being commissioned for on-demand ads via social and Sky AdSmart.

The ad targeted a 75 minute drivetime around the University, to 16–24-year-olds looking to go to university.

The TVC achieved a viewthrough rate of 98.07% with the Finecast benchmark at 85%, performing exceptionally well with the target audience.


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